glenn-carstens-peters-EOQhsfFBhRk-unsplash (2)

eMarketer Connected TV Trends Roundup

CTV ad spending in the US is expected to reach $10.81 billion by 2021, up from almost $7 billion in 2019. Some challenges still remain though, including fragmented inventory, ad fraud and frequency capping. 

Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand key trends in CTV today. Download this complimentary "Connected TV Trends 2020 Roundup" to explore:

  • eMarketer’s first-ever US CTV ad spending forecast

  • Who controls CTV ad budgets

  • Why CTV ad inventory keeps growing and more

    Related

    Marketing Minds: Coterie’s Ankur Goyal Cracks the Code on Data-Driven TV Acquisition

    Marketing Minds: Coterie’s Ankur Goyal Cracks the Code on Data-Driven TV Acquisition

    Tatari sat down with Coterie’s SVP of Growth to talk about TV advertising and the importance of a data-driven strategy.

    Read more

    A Marketer’s Guide to Geo-Based Incrementality Testing

    A Marketer’s Guide to Geo-Based Incrementality Testing

    Geo-based incrementality testing reveals the true impact of your ads by comparing sales across targeted and untouched regions. It’s a powerful way to measure lift and efficiency—no cookies, just real-world results.

    Read more

    What Marketers Should Know About Netflix Advertising (Before You Buy)

    What Marketers Should Know About Netflix Advertising (Before You Buy)

    Netflix has officially entered the ad game—and with its unmatched viewership and new live sports deals, it's changing the rules. Discover what this means for your brand, and how to tap into premium audiences without wasting your media dollars.

    Read more